Tips for Expanding Your Local Business Online 

Technology continues to increase the accessibility of global consumers to businesses. Even though it is a good way of expanding a business, it is different to build and launch your business online compared to having a local market. 

Local business owners who are planning to get into the online marketplace could expect a big curve in learning on sales funnel and how to get up to speed squeeze pages and much more, not to mention the tools used. 

To help you focus on the right ideas in taking your local business online, here are some things to keep in mind. 

Establish Yourself as the Expert 

People buy from you because they know you, they like your product and they trust you. In terms of online market, this is more difficult and it takes more time compared to your local market. Establishing yourself online as an expert right away is vital. 

In making a profile online, make sure your profile is complete and highlight the area of your expertise and your experience in the field. Use up to date photos with high quality and also make sure to have an approachable expression in your photos to be posted. Create a very strong brand identity as possible because this will speak to your target customers and clearly communicate it consistently across online channels. 

Provide High Value for Your Audience 

Get your target customers attention by creating a wide range of options to be offered to them with regards to the content of your business. Whether it is a video series, an e-book, mini course or an audio training, make sure that the information is easy to understand and of high value, this is by solving a problem for your audience. This is because the content is important and unlimited information is accessible to your clients. Don’t be scared to put your best stuff out there for free. 

Follow Up and Consistently Communicate 

Those who are reacting on your contents want to hear something from you so make easy for them the opportunity to know you and your business make them like and trust you by communicating with them consistently. Introduce yourself to them and allow them to learn much more about you. Email them and make them an offer or a call to action at your email sequence in the end. Create a communication plan, don’t stop there, let your audience know that they will hear from you again.  

Build Your Online Presence 

When building an online business, you must show up consistently and show them who you are and the things you can offer. Be persistent in putting yourself out and provide value consistently. Keep in mind to sell your services or product 20% of the time and 80% will focus on helping others. 

There are endless places online where you can have your advertisement. Select only three online channels where your prospected consumers are most accessible, always remember that when building a relationship that will lead to sales is about consistency and value. 

Establish and Lead an Online Community 

Create a place online for your target clients and hang out with them, interact and provide them valuable content and promote your products which might turn to sales later. Establish an online community like on Facebook and position yourself as an expert, build your credibility and strengthen the like, know and trust factor. 

Invite the people you know to your group with the same interest and promote your group through emails or other online channels. A successful online group needs to have daily participation from your part to keep the momentum going. 

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5 Common Types of Floor Finishes

If we think about it, the floor in our house receives the most abuse. It is prone to stains from dirty shoes and feet, accidental spills, dust and other debris. It basically takes a beating everyday. That’s why it’s important that when you choose the floor finish, it’s durable and easy to clean. Aesthetics aside, the floor finish should be able to accommodate all the activities in our house. To help you with your decision, visit for more choices of floor finish.

  1. Concrete

Concrete is used in almost all types of constructions. The modern industrial style has becoming more popular in the field of design, that’s why concrete floor finish is a go-to option. One of the advantages of this floor finish is that it’s cost-effective. It’s also durable, so it can stand heavy foot traffic. You have to hire a professional when installing one because it has to be sanded and sealed. One of its disadvantages is that hairline cracks could be visible over time, which is not really attractive to look at.

  1. Hardwood/Engineered Wood

Engineered wood is manufactured plywood topped with veneer hardwood. Hardwood on the other hand comes in smaller pieces or in solid planks. This floor finish is very attractive to look at. The best thing about hardwood flooring is that it’s super durable and can last for many decades. It’s also valuable because it can be recycled, and its aesthetics appeal is attractive. Engineered wood can also give you the same effect and durability. The con of this material is that it’s a bit pricey and difficult to acquire.

  1. Laminates

Laminated flooring is consisting of a clear coat with photographic applique with fiberboard core and melamine resin. It comes in different sizes and shapes. It uses the latest technology, in which you can print HD photos and designs that almost look like the real thing. It’s good to install in living areas, dining room and bedrooms. If you want a floor finish that’s easy to install and cost-friendly, you can opt for laminates. Another benefit you get from it is that its stain and scratch-resistant, which is durable. The disadvantage of this floor finish is that it cannot be refinished, and the sound bounce around the room.

  1. Natural Stones

This type of floor finish is made of mountain born materials like slate, granite and marble. Each tile of the floor finish is unique from each other because of the difference in composition, color and streaks. If you want durability, longevity and aesthetics at the same time, this is the best option for you. You can install natural stones outdoors and indoors, and can also withstand heavy traffic. It also gains heat slowly, so you will be comfortable walking in it during sunny days. The downside is that it’s costly, so you will invest big time on maintenance and installation.

  1. Carpets

Carpets are comfortable to walk on because of the comfort and warmth if gives to your feet. If you want a finish flooring that eliminates the foot noise and creaks on the stairs, this is a good option. But you should also invest on its maintenance since stains, dirt and debris can accumulate over time.

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