Tips for Expanding Your Local Business Online 

Technology continues to increase the accessibility of global consumers to businesses. Even though it is a good way of expanding a business, it is different to build and launch your business online compared to having a local market. 

Local business owners who are planning to get into the online marketplace could expect a big curve in learning on sales funnel and how to get up to speed squeeze pages and much more, not to mention the tools used. 

To help you focus on the right ideas in taking your local business online, here are some things to keep in mind. 

Establish Yourself as the Expert 

People buy from you because they know you, they like your product and they trust you. In terms of online market, this is more difficult and it takes more time compared to your local market. Establishing yourself online as an expert right away is vital. 

In making a profile online, make sure your profile is complete and highlight the area of your expertise and your experience in the field. Use up to date photos with high quality and also make sure to have an approachable expression in your photos to be posted. Create a very strong brand identity as possible because this will speak to your target customers and clearly communicate it consistently across online channels. 

Provide High Value for Your Audience 

Get your target customers attention by creating a wide range of options to be offered to them with regards to the content of your business. Whether it is a video series, an e-book, mini course or an audio training, make sure that the information is easy to understand and of high value, this is by solving a problem for your audience. This is because the content is important and unlimited information is accessible to your clients. Don’t be scared to put your best stuff out there for free. 

Follow Up and Consistently Communicate 

Those who are reacting on your contents want to hear something from you so make easy for them the opportunity to know you and your business make them like and trust you by communicating with them consistently. Introduce yourself to them and allow them to learn much more about you. Email them and make them an offer or a call to action at your email sequence in the end. Create a communication plan, don’t stop there, let your audience know that they will hear from you again.  

Build Your Online Presence 

When building an online business, you must show up consistently and show them who you are and the things you can offer. Be persistent in putting yourself out and provide value consistently. Keep in mind to sell your services or product 20% of the time and 80% will focus on helping others. 

There are endless places online where you can have your advertisement. Select only three online channels where your prospected consumers are most accessible, always remember that when building a relationship that will lead to sales is about consistency and value. 

Establish and Lead an Online Community 

Create a place online for your target clients and hang out with them, interact and provide them valuable content and promote your products which might turn to sales later. Establish an online community like on Facebook and position yourself as an expert, build your credibility and strengthen the like, know and trust factor. 

Invite the people you know to your group with the same interest and promote your group through emails or other online channels. A successful online group needs to have daily participation from your part to keep the momentum going. 

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